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It all began when Sir Geoff’s lucky 1966 Final shirt mysteriously disappeared and was replaced by a cryptic teaser.
The spot debuted at Wembley in front of 80,000 fans during England’s final warm-up match before the Euros, with Sir Geoff interviewed on the pitch about the campaign.
Seven England Easter eggs were hidden throughout the film, putting fans’ knowledge to the test.
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Then, ahead of the Final, Sir Geoff called for a bank holiday if England could repeat the heroics of ’66, prompting a response from the Prime Minister himself. Sadly, even Geoff’s blessings couldn’t overcome Spain.
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